A purpose-built Data Management Platform

Kinko for Publishers was developed in response to the Australian Government's need for a secure and robust Data Management Platform (DMP).

It was designed, from the ground up, to:

  • Transparently provide access to collected anonymous data, with ability for visitors to edit, set preferences, and opt out of advertising.
  • Import and match data anonymously and seamlessly across a dataset of multiple millions of records.
  • Provide extensive reporting and analytics capabilities.
  • Satisfy a range of compliance requirements and standards, including IRAP, ADMA, DGA, and Australian Government Privacy Principles.
  • Readily scale, cope with extremely demanding loads and exponental peaks in traffic, and respond as fast as the Government's own web sites.
  • Provide a user-friendly and customisable interface, to meet the day to day requirements of Government personnel.
  • Be efficient and cost-effective, and clearly deliver and add value to the advertising bottom-line.

If you are interested in finding out more about how we can improve your advertising, please contact us via the enquiry form.